How market research unlocked growth for a mid-size manufacturing company in India
The company had built its business serving Tier-1 vendors. But as margins shrank and order consistency wavered, leadership questioned whether it was targeting the right segment at all.
They lacked visibility into new markets and weren’t sure how to evaluate demand from small-scale manufacturing units or mid-tier OEMs. Their brand was invisible outside trade fairs, and their pricing strategy hadn’t evolved in years. They needed clarity, not assumptions.
SVOD Advisory partnered with the leadership team to run a 5-week market research initiative focused on segmentation, competitor benchmarking, and value redefinition for the Indian market.
Our approach included:
- Identifying four new industrial clusters with rising demand for precision components
- Interviewing 35+ procurement heads from mid-sized manufacturing companies in India
- Conducting a pricing sensitivity analysis to recalibrate their offer
- Evaluating digital presence and distributor reach versus competitors
- Mapping untapped use cases across small-scale manufacturing units in Tier 2 cities
Our research uncovered a growing, underserved segment: small and mid-sized machinery manufacturers looking for faster delivery, better technical support, and reliability—areas where our client excelled but never promoted.
Within two months, our client repositioned their product line, launched a distributor program tailored for Tier 2 buyers, and started content-driven outreach for engineers and purchase heads.
Results:
- Inbound leads increased by 4.2X within the first quarter
- Signed 3 new long-term supply contracts with mid-scale manufacturing firms
- Reduced dependence on a single client segment from 70% to 42%
- Internal marketing and sales teams are now aligned around data-backed buyer personas
This was not only about new customers but about rebuilding confidence in where and how to grow.
SVOD didn’t give them a thick report. We gave them a reason to act—backed by facts.
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