How our client improved UX and increased conversion rates by 50% with a website revamp
Service
Technology and Innovation
Client
Confidential - E-commerce
Industry
Technology and AI
Objective
Improve existing user experience and boost conversion rates through a powerful website redesign
About the Client
With a strong digital-native customer base, our client is a high ranking fashion brand that was highly successful in social media, especially Instagram. However their website suffered from bad reputation, as their target audience described as cluttered, outdated, and slow.
They knew it was time for a website revamp, but didn’t know where to start.
The Problem
Customer feedback was clear: The experience was frustrating. Pages took too long to load, checkout flows were confusing, and mobile visitors abandoned carts quickly. The team needed to quickly understand the advantages of website redesign, evaluate winning examples, and build a user-first experience.
They wanted guidance on how to start a website redesign that would move the needle.
The Solution
SVOD conducted a full UX audit and conversion path analysis, then worked closely with the client to:
- Define user personae and map users journey main pain points
- Redesign the homepage, PDPs, and checkout for mobile-first browsing
- A/B test multiple versions of product descriptions and CTAs
- Streamline backend tech to improve load speed by 63%
- Create reusable UX templates for future seasonal campaigns
This was more than a cosmetic job, it was a strategy shift and a reset
Our Impact
- Total conversion rates increased by 50% within 45 days
- Bounce rate dropped by 31%
- Mobile checkout time was reduced by half
- Customers rated the new experience as “clean, easy, and fast.”
We turned their website from a snag into a brand asset.
This is what a smart website redesign looks like, with results that speak volume,
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